SEM (Search Engine Marketing)

SEM / Search Engine Marketing?

SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to search marketing.Search Engine Optimization is a full-service process that encompasses everything from an initial consultation to keyword generation, copywriting, website redevelopment, creating incoming links, submitting and finally, reporting on service results. Let our professional staff of copywriters, optimization engineers and link developers help your website climb to the top of the search engines.

Factors of SEM:

Gaining traffic through free SEO efforts
Gaining traffic through paid search advertising


Pay Per Click(PPC)

PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click.’When our clients ask us to define Pay Per Click, we tell them that PPC is a very cost-effective means to get their site noticed by their target audience while our other Internet marketing strategies are gradually helping their site achieve their natural ranking potential.With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. On single website  or network of content websites the site publisher would usually set  a fixed pay per click rate.  Also called cost-per-click (CPC).

The most common form of PPC ads are displayed on search engine results pages (SERPs) above and to the right-hand side of the organic results in response to the users search term. They are clearly labelled as ‘Ads’ or ‘Sponsored Results’ to differentiate them from the organic listings.PPC advertising is very flexible and quick to set up in comparison to other types of online advertising. In future posts I will cover how PPC works, the set up process, ongoing management of your campaigns and some helpful tips and advice.

Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see you first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.

How does Pay Per Click Advertising work?

Budget Determination
Keyword Selection
Search Engine Selection
Ad Creation

The cost per click is determined by many different factors:

Number of competitors bidding for that word
Position of the ads in the search result
The quality of the ad and relevance to the keyword
The quality of the website that users will finally end up on
The relevance of the website that users will end up on to the keyword and the ad
The click through rate of the ad (how many people click the ad compared to how many times the ad is displayed)

Link Wheel

link wheel

Link Wheel is a link building strategy to get lots of backlinks and achieve high page rank in the shortest possible time. Creating a link wheel can be very beneficial to your online content. This is what is known as off-site linking. Creating links from your page to content that relates to your product or a service is important. This is SEO work that you can control. Having other companies, articles and other content linked to your content is what creates a wheel and generates more popularity and traffic for your website.Link wheels are one of the most advanced forms of SEO building on the market right now.  How this works is that you create anywhere from 12 to 116 new blogs or microsites for your main target page. Each page must have a minimum of 200 words of content on the site as well as a link to your main target page as well as one of your other microsites. This will create a chain reaction of links that will bounce people around from site to site that are all owned by you and are all related. In order to make this venture popular, you have to create blogs and things on popular blog pages such as, or that people frequently use and are well established.

There are chiefly four main points to remember about building effective link wheels:

Appropriate keywords
Using and amassing data on web 2.0 sites
Using articles and content of high quality
Getting the sites linked and making the wheel

the links between your website and the other web 2.0 property sites is in the form of a wheel that is linked and hence the name. Search engines likes content and especially values these kinds content is qualitative as well as related to the website or connected with the client`s website in one way or the other. Our linkwheel experts will deliver your requirement with top notch quality by engaging in the apt linkwheel creation that will prove to be fruitful for your online business.
Link Wheel is a very powerful link building concept because it tries to imitate the natural internet pattern and search engines always love natural link building. Rather than getting links from unrelated websites and dubious sources, link wheel tries to get their links from related niches on the internet. Moreover, link wheels have the ability to multiply your links count over a period of time. Previously, network websites were created in an effort to boost the ranking of particular websites but the problem with such websites were that they easily raised the suspicion because it looked very artificial as they did not follow any link wheel pattern but all of them just pointed to one website they targeted. Link building through link wheel is a refined version of network websites. It has proven to be the best link building strategy.

By doing this, you are passing the benefits throughout your work and each site builds in value from links of other blogs that you have connected to it. And since you have so many blogs linked to one target page, you make the target page look like an authority in the niche your content is in.

On and Off Page SEO

On Page SEO

On page SEO or search engine optimisation is making sure that your website is as search engine friendly as possible. If your website is not optimised then you have less chance of getting good results in the search engines.

Importanat Factors On Page SEO
Try to attract other websites to link to yours.
Create content (such as blog posts, webpages, videos, and infographics).
Optimize your website code, content, site structure, meta tags, and other “on-page” elements to be “search engine friendly.
It increases your website’s overall SEO efficiency.

Check The following poitns before start On Page SEO:

Always start with keyword selection, research and testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

Duplicate content
URL variants of the same pages
Off-site images and content on-site
Duplicate title tags

Avoid spammy SEO tactics such as:

Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages

Off Page SEO

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.

Off Page Factors:

Off Page Factors are factors outside of your normal control of the content of your site. They are often referred to by search engine optimization experts as the inbound links” your site receives from OTHER websites. It is almost like a popularity contest in that search engines factor in how many other websites have visited your site, thought the information was relevant to their site and “linked to you
Well Search engines analyze the site that linked to you, AND the “link text” that was linked to you. Be careful though because one to many links of a repeated phrase and search engines will penalyze you and it can conversely reduce your ranking.

Directory Submission
Press Release Distribution
Article Submission
Social Bookmarking
Blog Submission
RSS Feed Submission
Create Link Wheels

SEO ( Search Engine Optimization)

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.The term SEO is usually used when referring to organic SEO but is sometimes also used in a broader sense to encompass PPC services for which different optimisation techniques are required.

It is about getting a website to the top of search engines like Google so that it gets more visitors and may make more money. SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. SEO service providers offer a wide range of packages and options for search engine optimization, ranging from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support.There are millions of different search engines all over the Internet. Of course, Google, Yahoo and MSN are some of the first to come to mind. But most websites have their own search engines. Anytime you see a little box that says ‘Search’, you’re looking at a search engine.When someone comes to the Internet looking for information, they type a word or phrase in that search box. That word is called a ‘Keyword’, and if it’s a phrase, it’s called a ‘Long tail Keyword hose keywords the searchers are using are important. When you tell your search engine you want information on ‘Puppies’ it goes away and searches for every page in the Internet that mentions the word ‘Puppies’. Every. Single. Page.The search engine then organizes all of those pages in order of their relevancy and gives the searcher a list of websites. This list is called an Index and it’s like the index of a book. It’s a list of every page on the Internet where you can find the word ‘Puppies.’The reason it’s so important for you to understand and implement SEO tactics is because if you don’t, your page won’t be included in that index.

Simply put, search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field.To put this into context, consider your own Internet search habits. When you want to find information, your first instinct is to use a search engine because it is the fastest and easiest way to get it. Once the search results are posted, you’re far more likely to explore the links on the first page of results because they are the most relevant to what you are looking for and allow you to find what you’re looking for easily. That is the goal of search engine optimization. To optimize your website so that the major search engines rank your site as highly as possible which, in turn, leads to a greater volume of qualified traffic. SEO can level the playing field for your business whether your business is a Fortune 500 company or a brand new business venture trying to get noticed in a competitive field. Done properly, SEO puts your site on the left side of the page where it gains instant credibility with the very people that you wish to reach.In the recent years, several organisations have made a beeline for “experts” that promise to make their site more visible through SEO. However, tech gurus insist that these “experts” should not be trusted as this is not something people outside Google can get to the bottom of.