On and Off Page SEO

On Page SEO


On page SEO or search engine optimisation is making sure that your website is as search engine friendly as possible. If your website is not optimised then you have less chance of getting good results in the search engines.

Importanat Factors On Page SEO
Try to attract other websites to link to yours.
Create content (such as blog posts, webpages, videos, and infographics).
Optimize your website code, content, site structure, meta tags, and other “on-page” elements to be “search engine friendly.
It increases your website’s overall SEO efficiency.

Check The following poitns before start On Page SEO:

Always start with keyword selection, research and testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

Duplicate content
URL variants of the same pages
Off-site images and content on-site
Duplicate title tags

Avoid spammy SEO tactics such as:

Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages
Cloaking

Off Page SEO

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.

Off Page Factors:

Off Page Factors are factors outside of your normal control of the content of your site. They are often referred to by search engine optimization experts as the inbound links” your site receives from OTHER websites. It is almost like a popularity contest in that search engines factor in how many other websites have visited your site, thought the information was relevant to their site and “linked to you
Well Search engines analyze the site that linked to you, AND the “link text” that was linked to you. Be careful though because one to many links of a repeated phrase and search engines will penalyze you and it can conversely reduce your ranking.

Directory Submission
Press Release Distribution
Article Submission
Social Bookmarking
Blog Submission
RSS Feed Submission
Create Link Wheels

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SEO ( Search Engine Optimization)

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.The term SEO is usually used when referring to organic SEO but is sometimes also used in a broader sense to encompass PPC services for which different optimisation techniques are required.

It is about getting a website to the top of search engines like Google so that it gets more visitors and may make more money. SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. SEO service providers offer a wide range of packages and options for search engine optimization, ranging from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support.There are millions of different search engines all over the Internet. Of course, Google, Yahoo and MSN are some of the first to come to mind. But most websites have their own search engines. Anytime you see a little box that says ‘Search’, you’re looking at a search engine.When someone comes to the Internet looking for information, they type a word or phrase in that search box. That word is called a ‘Keyword’, and if it’s a phrase, it’s called a ‘Long tail Keyword hose keywords the searchers are using are important. When you tell your search engine you want information on ‘Puppies’ it goes away and searches for every page in the Internet that mentions the word ‘Puppies’. Every. Single. Page.The search engine then organizes all of those pages in order of their relevancy and gives the searcher a list of websites. This list is called an Index and it’s like the index of a book. It’s a list of every page on the Internet where you can find the word ‘Puppies.’The reason it’s so important for you to understand and implement SEO tactics is because if you don’t, your page won’t be included in that index.

Simply put, search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field.To put this into context, consider your own Internet search habits. When you want to find information, your first instinct is to use a search engine because it is the fastest and easiest way to get it. Once the search results are posted, you’re far more likely to explore the links on the first page of results because they are the most relevant to what you are looking for and allow you to find what you’re looking for easily. That is the goal of search engine optimization. To optimize your website so that the major search engines rank your site as highly as possible which, in turn, leads to a greater volume of qualified traffic. SEO can level the playing field for your business whether your business is a Fortune 500 company or a brand new business venture trying to get noticed in a competitive field. Done properly, SEO puts your site on the left side of the page where it gains instant credibility with the very people that you wish to reach.In the recent years, several organisations have made a beeline for “experts” that promise to make their site more visible through SEO. However, tech gurus insist that these “experts” should not be trusted as this is not something people outside Google can get to the bottom of.