On and Off Page SEO

On Page SEO


On page SEO or search engine optimisation is making sure that your website is as search engine friendly as possible. If your website is not optimised then you have less chance of getting good results in the search engines.

Importanat Factors On Page SEO
Try to attract other websites to link to yours.
Create content (such as blog posts, webpages, videos, and infographics).
Optimize your website code, content, site structure, meta tags, and other “on-page” elements to be “search engine friendly.
It increases your website’s overall SEO efficiency.

Check The following poitns before start On Page SEO:

Always start with keyword selection, research and testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

Duplicate content
URL variants of the same pages
Off-site images and content on-site
Duplicate title tags

Avoid spammy SEO tactics such as:

Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages
Cloaking

Off Page SEO

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.

Off Page Factors:

Off Page Factors are factors outside of your normal control of the content of your site. They are often referred to by search engine optimization experts as the inbound links” your site receives from OTHER websites. It is almost like a popularity contest in that search engines factor in how many other websites have visited your site, thought the information was relevant to their site and “linked to you
Well Search engines analyze the site that linked to you, AND the “link text” that was linked to you. Be careful though because one to many links of a repeated phrase and search engines will penalyze you and it can conversely reduce your ranking.

Directory Submission
Press Release Distribution
Article Submission
Social Bookmarking
Blog Submission
RSS Feed Submission
Create Link Wheels