SEO ( Search Engine Optimization)

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.The term SEO is usually used when referring to organic SEO but is sometimes also used in a broader sense to encompass PPC services for which different optimisation techniques are required.

It is about getting a website to the top of search engines like Google so that it gets more visitors and may make more money. SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. SEO service providers offer a wide range of packages and options for search engine optimization, ranging from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support.There are millions of different search engines all over the Internet. Of course, Google, Yahoo and MSN are some of the first to come to mind. But most websites have their own search engines. Anytime you see a little box that says ‘Search’, you’re looking at a search engine.When someone comes to the Internet looking for information, they type a word or phrase in that search box. That word is called a ‘Keyword’, and if it’s a phrase, it’s called a ‘Long tail Keyword hose keywords the searchers are using are important. When you tell your search engine you want information on ‘Puppies’ it goes away and searches for every page in the Internet that mentions the word ‘Puppies’. Every. Single. Page.The search engine then organizes all of those pages in order of their relevancy and gives the searcher a list of websites. This list is called an Index and it’s like the index of a book. It’s a list of every page on the Internet where you can find the word ‘Puppies.’The reason it’s so important for you to understand and implement SEO tactics is because if you don’t, your page won’t be included in that index.

Simply put, search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field.To put this into context, consider your own Internet search habits. When you want to find information, your first instinct is to use a search engine because it is the fastest and easiest way to get it. Once the search results are posted, you’re far more likely to explore the links on the first page of results because they are the most relevant to what you are looking for and allow you to find what you’re looking for easily. That is the goal of search engine optimization. To optimize your website so that the major search engines rank your site as highly as possible which, in turn, leads to a greater volume of qualified traffic. SEO can level the playing field for your business whether your business is a Fortune 500 company or a brand new business venture trying to get noticed in a competitive field. Done properly, SEO puts your site on the left side of the page where it gains instant credibility with the very people that you wish to reach.In the recent years, several organisations have made a beeline for “experts” that promise to make their site more visible through SEO. However, tech gurus insist that these “experts” should not be trusted as this is not something people outside Google can get to the bottom of.

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